Michael Jordan’s legacy is one that
nobody has ever seen before in sports and we will likely never witness something
like this again. Michael Jordan went from being a man to a brand over the
course of his illustrious playing career. He has solidified himself as, almost
undoubtedly, the most prominent sports figure in history. By making the most of
his popularity through the use of multiple endorsement deals, Jordan has helped
to accumulate tens (perhaps hundreds) of billions of dollars in revenues for
various companies all while making himself a multi-millionaire in the process.
This does not even include his success on the court which brags six
championship rings, multiple scoring titles, and other accolades. Not to
mention that Jordan is widely considered to be the best basketball player to
have ever played the game.
One of Jordan’s most popular
endorsements, and one that continues to this day, is his partnership with Nike
shoes. Every few months or so, a pair of Air Jordans is released, or often
re-released with some upgrades done to them. These shoes easily sell out in
stores with people even reportedly being trampled over by others when stores
open up and people rush inside to get a pair. Long lines form outside of the
stores that are carrying the Jordans, or Jays for short, hours before the store
is even scheduled to open. It is very similar to a Black Friday sale in
November. Once a person has the shoes, it is not uncommon for him or her to
then turn to the Internet and place the shoes on websites like eBay.com to be
sold. Doing this allows the people who were not able to get into a store and
buy the shoes on release day to buy them conveniently from the comfort of their
own homes. Even online, a pair of newly released Air Jordans will sell quickly
so the sellers always take advantage of this fact by pricing the shoes pretty
high, even higher than what they initially paid. In no time, an online buyer
will check out the shoes on a website, place an order for them, and the person
who actually went through all of the craziness to buy the shoes upfront at the
store just made a nice profit.
Check out the clip below to see the
madness caused by the release of a pair of Air Jordans.