1. What
is the “Jordan effect” and how does it reflect Jordan’s (one-time) impact on
the economy? (Is there a bigger star in
the sports world than Michael Jordan? Probably not. At a point in time Michael
Jordan was Kobe Bryant, LeBron James, and Peyton Manning all rolled into
one. Jordan had charisma on and off the
court and the magical skills that made him a legend, as a result, the economic effect around Michael Jordan was at level that
may never be seen again. Jordan had the
power to promote any product and make it a success. In class, we discussed that the mere presence
of Michael Jordan in the marketing campaign turned little known sunglass brand,
Oakley, into a world power in the eyewear industry. Everything Michael Jordan touched seemed to
turn to gold. Earlier this semester, our
class discussed how sports figures branch out into different areas of
entertainment. For instance, many basketball
players attempt a career in the music industry.
As for Jordan, the television screen is where he made is mark off the
court. Like a fly is attracted to a big
zapper, the general public was infatuated with Michael Jordan. Michael Jordan endorsed some of the most
popular products of all time, two of them being Gatorade and Nike. Does it get much bigger than Gatorade and
Nike in the sports industry? Jordan had
a lot of do with the continued economic success of both Gatorade and Nike.)
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